We at Netconcepts love sharing our passion for search, ecommerce, and online marketing in all its facets (blogs, email, RSS, microsites, paid search, etc.) and educating others on ways they can get more from their Internet marketing initiatives.
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Or browse them all below. Presentations are organized in reverse chronological order.
Shop.org Annual Summit — Las Vegas, NV
Are you attending the Shop.org Annual Summit? Join Netconcepts Founder & President Stephan Spencer as he facilitates this roundtable discussion on “Faceted (Attribute-based) Navigation and Other Thorny SEO Issues for Retailers“.
To read the details of the full conference visit the Shop.org conference website.
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Web 2.0 Expo — New York, NY
Netconcepts Lead Search Strategist Chris ‘Silver’ Smith will share his secret tips to increase your SEO success. Learn how to gain higher rankings through “The Long Tail,” blogs, social networks, widgets, APIs, spiders, and more. Obtain the tools and techniques to “reverse engineer” competing sites that outperform yours in Google.
The Web 2.0 Expo is co-produced by TechWeb and O’Reilly Media. To learn all the details of the session and full conference, visit the Web 2.0 website.
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Shop.org Annual Summit — Las Vegas, NV
Join Netconcepts Founder & President Stephan Spencer, along with usability and conversion expert Amy Africa in this fast-paced critique. Yes, they will review actual websites live during this session.
To read more about this session and get full conference details, visit Shop.org.
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Shop.org Annnual Summit — Las Vegas, NV
Join this lively panel to learn more about SEO for retailers. Panelists include Stephan Spencer, Founder & President, Netconcepts; Ken Jurina, Founder and President, Epiar; Ian McAnerin, Founder and CEO, McAnerin International Inc; and Jenny Schlueter, Global Online Search Manager, Dell, Inc.
With SEO, strategy is important, but tactics are where the rubber meets the road. SEO is like microsurgery: you should only attempt it if you’re equipped with the proper techniques and tools. The devil really is in the details.
For the full session description and conference details, visit Shop.org.
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Tech Briefings — Stanford University
Stephan Spencer, President & Founder of Netconcepts will present at Stanford University’s weekly Friday afternoon Tech Briefings.
During this rich presentation, spanning SEO (Search Engine Optimization) fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, Stephan will share how to:
* Check your “Google Pulse”
* Estimate missed opportunity costs
* Ensure Google crawls 100% of your site, including dynamic pages
* Design your pages to dominate rankings
* Avoid getting banned by Google
To learn all of the details visit the Stanford Technology Training Services site.
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SEOmoz Expert Training Seminar — Seattle, WA
Stephan Spencer, Founder and President of Netconcepts will be one of the SEO industry experts speaking at the SEOmoz Expert Training Seminar.
At the time this was posted, there were only a dew seats left. This is two days of expert-level content on search marketing & website optimization. This seminar is aimed specifically at experienced people who want to learn cutting-edge, techniques and tactics to push their knowledge and skill set to the next level.
To learn the details and regsiter, visit the SEOmoz site.
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Search Engine Strategies — San Jose, CA
At SES San Jose Netconcepts President & Founder Stephan Spencer will be a panelist in the session on More Customers, Fewer Costs: Why Marketing to the “Long Tail” Makes Sense. This session will address how marketers utilize the long tail of the Internet and search engine marketing to identify and reach consumers who are interested in what a company has to offer, but don’t fit the traditional definition of the demographic audience. The end result is a more strategic, cost-effective search marketing campaign. The panel will discuss the “long tail approach” from a tactical standpoint, including strategies that fit the users of this emerging market, as well as examples of why this works in terms of increasing sales.
Highlights of the presentation include:
* Keywords: Capturing consumers with tail
* The power of secondary search engines
* Case study examples of the concept “in action”
Moderator:
* David Szetela, CEO, Clix Marketing
Speakers:
* Mary Bowling, Senior SEO, SEO Blizzard Internet Marketing, Inc.
* Brock Purpura, CEO, Etology
* Aaron Shear, Partner, Boost Search Marketing
* Stephan Spencer, Founder & President, Netconcepts, LLC
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WordCamp — San Francisco, CA
Netconcepts President & Founder Stephan Spencer will be speaking at WordCamp 08 on Saturday August 16th. He will give a seminar on “SEO Mistakes Most WordPress Bloggers Make - and How to Fix Them“. WordCamp is a 1-2 day conference for WordPress users and developers. The focus is on the development and future of WordPress, on how to be a better blogger, and other topics of interest such as SEO.
Learn more about the full WordCamp conference here.
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eMetrics Marketing Optimization Summit — Washington, D.C.
There are basic SEO metrics that will help with the “blocking and tackling” — things like keyword popularity, indexation, link popularity, PageRank scores, rankings, top-referring keywords, etc. There are also the red herrings, like keyword density and KEI scores, that are only distractions. But most importantly, there are a whole new class of SEO metrics that are largely undiscovered by folks in SEO and analytics alike, that are essential in order to fully capitalize on the “Long Tail” of SEO. These Key Performance Indicators include:
Brian Klais, vice president of Search at Netconcepts, has been working in web marketing from the very start, will make sure you have the knowledge you need to do the job at hand.
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